In 2004, when Directions Magazine launched the conference, which I chaired, at the Wharton School in Philadelphia, the objective was to put the geospatial technology vendors in the same room as the business intelligence software providers and look for ways to integrate location-based information with BI analytics. I find it surprising that location intelligence is placed on the hype cycle at all since it didn’t appear on either the 2011 or 2012 hype cycles, thus depriving those of us intimately familiar with LI of any travel through “inflated expectations.” Having started the Location Intelligence Conference in 2004, I can tell you I’m feeling some “disillusionment” with Gartner’s analysis, and wondering why LI has just now hit its radar.
Gartner hype cycle analytics full#
The plateau is the last phase of the hype cycle, a chart that attempts to explain the maturity pathway for new tech innovations, which usually begin in the “Peak of Inflated Expectations,” followed by the “Trough of Disillusionment,” then the “Slope of Enlightenment,” and finally find themselves in the “Plateau of Productivity.” This last phase signals nearly full acceptance and integration into enterprise computing. In its infinite wisdom, Gartner, the market research company, placed “location intelligence” (LI) on the “Slope of Enlightenment” and nearing the “Plateau of Productivity” on its 2013 edition of “Hype Cycle of Emerging Technologies” (see graphic below).